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Technology Ireland are joining associations from across Europe & from many industries in asking Council to continue ePrivacy discussions & ensure GDPR is respected.

Ahead of the 8 June TTE Council, we urge Member States to remain cautious in their examination of the draft
ePrivacy Regulation (ePR). Limited progress has been achieved since the beginning of Council discussions early
last year and many questions remain open. More time is needed to assess the ePR’s scope of application, its
overlaps with the General Data Protection Regulation (GDPR) and its impact on all sectors of the economy.
The ePR proposal has departed from the laudable objective of protecting the confidentiality of communications
and goes on instead to greatly limit the processing of a broad array of both personal and non-personal data.
Rather than complementing the GDPR, the proposal replaces and contradicts many of the fundamental checks
and balances of the EU’s data protection framework.

For example, legal grounds for processing and consent requirements differ between the two instruments. The
processing of electronic communications and terminal equipment data is not allowed under the same conditions
as personal data under the GDPR. As a result, the same types of data are treated differently and non-sensitive
data – such as non-personal data, which is not covered by the GDPR as it doesn’t relate to individuals – is subject
to unreasonable rules.

The considerable negative impact of an inflexible ePR will extend to all sectors of the EU digital economy – from
digital media to connected cars, medical technology and smart manufacturing – which will be exposed to
additional burden at best or, at worst, unable to continue offering and innovating their products and services
using data.

The GDPR, which has only now come into full application, provides for comprehensive rules that industry,
authorities and Member States are all working hard to implement. The GDPR was heavily inspired by discussions
on the current ePrivacy Directive prior to 2009 and, subsequently, by its text; as such, it provides for the highest
level of data protection, and departure from its provisions should not be tackled carelessly.
While we support the need to protect the confidentiality of communications, we believe that more reflection is
needed on the ePR proposal to ensure a coherent data protection legal framework for the EU. Consistency
between the ePR and the GDPR will secure a high level of privacy protection and legal clarity for businesses with
regards to data processing and enforcement.

We call on Ministers to clearly signal during the 8 June meeting that Member State discussions on the ePR should
not be rushed and trialogue negotiations should not commence until a robust, balanced and comprehensive
General Approach is obtained. We stand ready to support the Council in its efforts to produce a more coherent
outcome for the final Regulation.

The following associations have signed this letter:
ACEA – European Automobile Manufacturers’ Association acea.be
Acsel – Le Hub de la transformation digitale acsel.asso.fr
Adigital – Asociacion Espanola de la Economia Digital adigital.org
AER – Association of European Radios aereurope.org
AFNUM – Alliance Francaise des Industries du Numerique afnum.fr
AGORIA agoria.be
ANISP – Asociatia Nationala a Providerilor de Internet din Romania anisp.ro
APDSI – Associacao para a Promocao e Desenvolvimento da Sociedade da Informacao apdsi.pt
APPLiA – Home Appliance Europe applia-europe.eu
ASIC – Association des Services Internet Communautaires lasic.fr
BusinessEurope businesseurope.eu
BSA | The Software Alliance bsa.org
BVDW – Bundesverband Digitale Wirtschaft bvdw.org
CCIA – Computer and Communications Industry Association ccianet.org
CLEPA – European Association of Automotive Suppliers clepa.eu
COCIR – European Coordination Committee of the Radiological, Electromedical and Healthcare IT Industry cocir.org
Confederation of Industry of the Czech Republic spcr.cz
Dansk Erhverv – Danish Chamber of Commerce danskerhverv.dk
Dansk Industri – Confederation of Danish Industry di.dk
Developers Alliance developersalliance.org
DIGITALEUROPE digitaleurope.org
DINL – Stichting Digitale Infrastructuur Nederland dinl.nl
EACB – European Association of Co-operative Banks eacb.coop
EBF – European Banking Federation ebf.eu
eco – Association of the Internet Industry eco.de
Ecommerce Europe ecommerce-europe.eu
ECTA – European Competitive Telecommunications Association ectaportal.com
EDiMA edima-eu.org
EGBA – European Gaming and Betting Association egba.eu
EMMA – European Magazine Media Association magazinemedia.eu
EMOTA – European eCommerce and Omni-Channel Trade Association emota.eu
ENPA – European Newspaper Publishers’ Association enpa.eu
EPC – European Publishers Council epceurope.eu
EuroCommerce eurocommerce.eu
EuroISPA euroispa.org
European Tech Alliance eutechalliance.eu
FEDMA – Federation of European Direct and Interactive Marketing fedma.org
GESTE – Les editeurs de contenus et services en ligne geste.fr
IAB Europe iabeurope.eu
INFOBALT infobalt.lt
ISFE – Interactive Software Federation of Europe isfe.eu
ISPA – Internet Service Providers Austria ispa.at
ITI – Information Technology Industry Council itic.org
IT&Telekomforetagen – Swedish IT and Telecom Industries itot.se
JBCE – Japan Business Council in Europe jbce.org
Latvijas Interneta Asociācija lia.lv
Nederland ICT nederlandict.nl
News Media Europe newsmediaeurope.eu
SAPIE – Slovak Alliance for Innovation Economy sapie.sk
SEPE – Federation of Hellenic Information Technology & Communications Enterprises sepe.gr
Syntec Numerique syntec-numerique.fr
TECH IN France techinfrance.fr
Technology Industries of Finland teknologiateollisuus.fi
Technology Ireland technology-ireland.ie
techUK techuk.org
ZIPSEE – Digital Poland zipsee.pl
ZPP – Polish Union of Entrepreneurs and Employers zpp.net.pl
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